About Us — More Than a Brand, a Movement
About Us – More Than a Brand, a Movement
The New Incan Empire is not just a company — it’s a vision reborn.
It started when an American entrepreneur left California in 2019 and traveled through South America, drawn by the pull of something ancient and real.
After months of travel, he found himself in the high jungles of Peru, where he met his wife — a native Quechua woman from a small mountain town — and discovered the life-changing purity of Sal de Maras and Andean cacao.
Together they began a family and a mission: to revive the spirit of collaboration between worlds — the Eagle of the North and the Condor of the South.
Their dream was to create products that carry this spirit — not just healthy, natural foods, but symbols of unity, ethics, and balance.
Salt Kings and Cacao Queens are the first two pillars of this dream.
Every crystal of salt and every bean of cacao represents integrity — harvested with care, tested for purity, and sold in partnership with the Andean families who sustain these lands.
When you support New Incan Empire, you join a movement to bring consciousness back to what we eat, how we live, and how we treat each other.
This isn’t just commerce — it’s a living bridge between ancient culture and modern purpose.
Our Mission & Values
Unity
Merging North & South through ethical trade and respect.
Purity
Lab-tested salt & cacao free from contaminants and additives.
Integrity
Fair partnership with Andean families and artisans.
Tribal
Building a global tribe rooted in purpose and heritage.